Running an Amazon FBA business lives or dies by your sourcing. A great product with a bad supplier kills your margin; a mediocre product with the right supplier can scale.

The margin maths every FBA seller needs

For a product to work on FBA, your landed cost (wholesale + shipping + duty) usually needs to be 30–35% of your Amazon sale price. That accounts for:

Amazon referral fee (~15%)
FBA fulfilment fee
Storage and returns
Your target margin (20%+)

If a supplier's wholesale price doesn't get you there, move on quickly.

What to ask every wholesale supplier

What's the MOQ for first orders vs. repeat orders?
Do you ship to Amazon FBA prep centres directly?
What are your lead times in peak season?
Can you provide product photos and compliance docs (CE, UKCA)?
Is there an exclusivity option for your market?

Speed up sourcing with GSAi

Manual sourcing for FBA is brutal. GSAi returns wholesale pricing, MOQ, and supplier links in seconds — across verified wholesalers including Qogita and other B2B marketplaces. Punch in a product, see if the maths works, move on.

Try GSAi free →